Rekener’s mission is to help companies use customer data to break down silos and grow better businesses. Strategic B2B leaders know the only way to grow revenue and improve efficiency is by aligning the entire business around a single shared goal: smarter revenue growth using all your customer data. The fastest growing companies are taking a data-driven, go-to-market approach. The problem is that customer data is siloed, spread across multiple systems, and not easily accessible. This keeps sales, marketing, customer success, and product teams reactive to tactical requests from leadership while they strive to play a strategic role in guiding the business forward. Business leaders are learning that future revenue growth depends on the ability to access and understand all their customer data.
Rekener has created the Rekener Platform that helps companies turn their customer data into their biggest go-to-market asset. The Rekener Platform is a Customer Data Platform for B2B. Rekener’s go-to-market strategy is to market and sell analytical applications that run on top of this platform. The applications are targeted at sales, marketing and customer success executives.
Customer Data Platform
Rekener is a customer data platform for B2B that automatically creates and maintains a 360 degree view of customer data from Salesforce, Marketo, Hubspot and other sources. From there, we provide analytics that help sales, marketing and success leaders improve the performance of their teams.
The Rekener platform ingests data from multiple go-to-market systems, joins and translates the data into a useable schema, turns the data into actionable information, and provides an interface for leaders to gain insight about their business and then put that insight into action. Rekener’s two primary analytical applications are Sales Rep Scorecards and Account Based Analytics.
Sales Rep Scorecards is a powerful but simple application that helps sales managers coach reps to better performance. It does so by creating a 360 degree view of each rep’s performance, and by comparing the performance of each rep to benchmarks of their peers and top performers.
Account Based Analytics brings together sales and marketing data so that go-to-market leaders can understand the performance of their account-based initiatives. The application also scores and prioritizes accounts based on each account’s engagement with sales and marketing campaigns and outreach.
Rekener integrates with several systems, including Salesforce, Marketo, HubSpot, Engagio, Mixpanel and Zendesk. This section talks about integrations with those, as well as custom data sources.
The Rekener Platform has integrations with these systems:
The REST API provides an endpoint that you can call to save records from a custom data source into Rekener. These records are then downloaded alongside data from your existing sources (Salesforce, Marketo, etc) and go through the same account matching process before they are displayed in the Rekener Platform.
The major components of the system are 1) processing the data from connected data sources and 2) making the processed data available to you through the Rekener web application for analysis and operationalization through analytical and operational features available in the Rekener web application to enable your success. You log into Rekener’s web application to use the capabilities of the Rekener Platform software and Rekener takes care of the complexity of processing the source data.