Rekener’s mission is to help businesses use customer data to break down silos and grow great customer relationships over time. Strategic B2B leaders know the only way to grow revenue and improve efficiency is by aligning the entire business around a single shared goal: smarter revenue growth using all your customer data. The fastest growing companies are taking a data-driven, go-to-market approach. The problem is that customer data is siloed and not easily accessible keeping sales, marketing, customer success, and product teams reactive to tactical requests from leadership while they strive to play a strategic role in guiding the business forward. Business leaders are learning that future revenue growth depends on the ability to access and understand all their customer data.
Customer Data Platform
Rekener is a customer data platform for B2B that automatically creates and maintains a 360 degree view of customer data from SFDC, Marketo, Hubspot and other sources. From there, we provide analytical applications that both (a) align sales, marketing and success teams around the best accounts, and (b) automate KPIs in order to constantly measure what’s working and what’s not working.
The Rekener platform ingests data from multiple go-to-market systems, joins and translates the data into a useable schema, turns the data into actionable information, and provides an interface for leaders to gain insight about their business and then put that insight into action. Rekener’s analytical applications fall into three categories. Applications for sales include Sales Rep Scorecard, Sales Velocity Calculator, and Account and Territory Management. Applications for marketing include Segmentation, Account Scoring and Lead Conversion Analytics. Applications for Customer Success include Customer Success Analytics.
Rekener integrates with several systems, including Salesforce, Marketo, HubSpot, Engagio, Mixpanel and Zendesk. This section talks about integrations with those, as well as custom data sources.
The Rekener Platform has integrations with these systems:
The custom source API provides an endpoint that you can call to save records from a custom data source into Rekener. These records are then downloaded alongside data from your existing sources (Salesforce, Marketo, etc) and go through the same account matching process before they are displayed in the Rekener Platform.
The major components of the system are 1) processing the data from connected data sources and 2) making the processed data available to you through the Rekener web application for analysis and operationalization through analytical and operational features available in the Rekener web application to enable your success. You log into Rekener’s web application to use the capabilities of the Rekener Platform software and Rekener takes care of the complexity of processing the source data.