Rekener’s mission is to help B2B businesses maximize recurring revenue and empower the strategic BizOps teams who make it happen. For recurring revenue model businesses, the way to achieve success is to grow annual recurring revenue (ARR) in the most efficient way possible. That’s why we think it’s critically important to elevate BizOps teams - especially sales and marketing ops - to a strategic level by empowering them to understand the account lifecycle and discover the smarter path to revenue growth.
The account lifecycle approach represents a major transformation in B2B sales and marketing, with billions in revenue at stake. For the past decade, software businesses set up sales and marketing pipelines using best-in-breed tech stacks to drive lead and deal volume. The mantra has been: “Sell now, worry about maximizing ARR later.” But this is changing: business leaders are learning that future revenue growth depends on the ability to understand the account lifecycle and prioritize the sales and marketing team to focus on accounts with the highest revenue potential over time.
The time is now for a smarter approach to revenue growth. Strategic B2B leaders know the only way to grow revenue and improve efficiency is by aligning the entire business around a single shared goal: smarter revenue growth. The Rekener founding team knows from experience just how hard it is to make the transition from focusing on landing more deals to focusing on growing recurring revenue over time. We also know that the the challenge of making the transition happen usually falls to the BizOps team.
Account Lifecycle Management Software
Strategic BizOps teams need to generate prioritized lists so marketing and sales know which accounts to target. That requires the ability to gather account lifecycle data and then analyze segments to identify those with high revenue potential over time. The Rekener Account Control Center is the first Account Lifecycle Management solution that brings together these operational, data integration and analytical capabilities in a single, flexible platform to help you make smarter decisions about growing recurring revenue.
Rekener integrates with several systems, including Salesforce, Marketo, HubSpot, Mixpanel and Zendesk. This section talks about integrations with those, as well as custom data sources.
The Rekener Account Control Center has integrations with these systems:
The custom source API provides an endpoint that you can call to save records from a custom data source into Rekener. These records are then downloaded alongside data from your existing sources (Salesforce, Marketo, etc) and go through the same account matching process before they are displayed in the Rekener Account Control Center.
The major components of the system are 1) processing the data from connected data sources and 2) making the processed data available to you through the Rekener web application for analysis and operationalization through analytical and operational features available in the Rekener web application to enable your success. You log into Rekener’s web application to use the capabilities of the Account Control Center software and Rekener takes care of the complexity of processing the source data.